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Storytelling and Cosmetic Brands: 5+ Best Practises
Storytelling and marketing have always been intertwined. The magic here is rather simple: a brand tells a story people can relate to, with the goal to connect and persuade its prospective consumers to...
View ArticleDove – Real Beauty Sketches
The brand’s real-life stories celebrate beauty in which it truly believes. Dove, owned by Unilever, has been embracing digital storytelling and showcasing real beauty for more than 10 years now, and...
View ArticleChanel – Inside Chanel & The One That I Want
A strong narrative is by far the most essential element for a good content. The iconic high-fashion house Chanel is no stranger to good storytelling. Its creator, the legendary Gabrielle “Coco” Chanel...
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